Why changing seasons are an opportunity for Oklahoma businesses to reconnect with existing customers, introduce new services, and keep work coming in.
Think about the company that mows your lawn.
You probably know their name. You've seen their trucks, talked with their employees, and paid them to take care of your property. You might have been doing business with them for years.
But did you know they also install Christmas lights?
Maybe they offer leaf removal, seasonal landscaping, or winter property maintenance, too.
If they never told you, how would you know?
That's an opportunity a lot of small businesses overlook. They spend time and money trying to reach new customers while the people who already know and trust them may have no idea what else they offer.
And when the seasons change, that opportunity gets even bigger.
Your Business Changes With the Seasons. Your Marketing Should, Too.
Fall is a great example, especially here in Oklahoma.
As the weather cools, the services customers need begin to change. Lawn mowing slows down, outdoor projects shift, and businesses prepare for the holidays and winter.
For some companies, that means a quieter calendar. For others, it means changing what they offer.
A lawn-care company might transition from mowing and maintenance to leaf cleanup and Christmas light installation. A pressure-washing company might begin promoting gutter cleaning or other seasonal exterior maintenance. A contractor might shift attention toward indoor remodeling projects.
The important thing is that customers don't automatically know those services are available just because they're already familiar with your business.
This isn't just a hypothetical example.
The National Association of Landscape Professionals has documented how landscape businesses use seasonal promotions to introduce additional services, create revenue opportunities, and maintain customer relationships.
Landscape Management has also reported on landscaping contractors adding Christmas light installation to their services as a way to generate work during their slower season.
Source: National Association of Landscape Professionals
Source: Landscape Management — Holiday Lighting Services
The opportunity is real. But offering a service and making customers aware of it are two different things.
You're Not Always Looking for a New Customer
One of the advantages of seasonal service promotions is that you're not necessarily introducing yourself to someone for the first time.
You're talking to people who may already be familiar with your work.
They've seen the quality of your service. They know how you operate. You've already established a relationship.
Now you have an opportunity to give them another reason to call.
Consider the Christmas light installation example again.
A homeowner might spend weeks looking for someone to install their holiday lights. They could be comparing companies they've never worked with before, reading reviews, and requesting estimates.
Meanwhile, their existing lawn-care company might provide the same service.
A simple announcement could connect those two things.
That might be an email, a Facebook post, a short video, or even a conversation with an existing customer.
The key is communicating the right service when it's relevant.
Sometimes Customers Need to See What You Mean
This is where video can be especially useful.
A written announcement might tell customers that you install Christmas lights. But a 30-second video can show the installation process, the finished result, and the kind of property you work on.
For other businesses, a short video could show:
A contractor explaining which indoor remodeling projects they take on during winter.
A landscaping crew transitioning from summer maintenance to fall cleanup.
A commercial cleaning company demonstrating an additional service.
A business owner walking through a holiday promotion or seasonal package.
None of these require an elaborate production.
Sometimes a short, straightforward explanation paired with footage of the actual work is enough to make the service easier to understand.
According to Wyzowl's 2026 State of Video Marketing report, 96% of surveyed consumers have watched an explainer video to learn about a product or service, and 85% say watching a video has convinced them to make a purchase.
Those figures don't mean every video will generate sales. They do illustrate why showing people what you offer can be useful.
The goal isn't simply to make another social media post. It's to remove uncertainty and give customers a reason to contact you.
Timing Matters More Than You Think
A Christmas light promotion that goes out in the middle of December might still generate interest.
But by then, many homeowners have already made arrangements or finished decorating.
For seasonal services, marketing should start before the demand reaches its peak.
In fact, Landscape Management has reported examples of landscaping companies beginning holiday lighting promotions as early as September, with installations starting in November.
That doesn't mean every business needs to advertise months in advance. It means recognizing that customers often begin planning before the season actually arrives.
Here in Oklahoma, a practical calendar might look something like this:
September–October: Fall cleanup, property maintenance, and early holiday planning.
October–November: Christmas light installation, holiday services, and winter preparation.
November–December: Holiday promotions, year-end projects, and gift-related services.
December–January: Winter services, indoor projects, and scheduling for the coming spring.
The important part is planning before the work slows down rather than waiting until you're looking for something to fill the calendar.
One Project Can Give You Several Opportunities to Promote Your Business
You don't necessarily need an entirely new video for every seasonal promotion.
Let's say you're a landscaping company that offers fall cleanup and holiday lighting.
During one scheduled project, you could capture:
A short service announcement. The owner explains which seasonal services are available and when customers should schedule them.
A project demonstration. Show your crew at work so customers can see what the service involves.
A finished-result video. Show the completed property or holiday display.
A few shorter clips. Use them throughout the season as reminders on Facebook, your website, or your Google Business Profile.
You could also reuse that material the following year, updating the dates, offers, or messaging as needed.
The result is a small library of useful content rather than a single advertisement that disappears after one post.
Don't Overcomplicate the Message
There's a tendency in marketing to make everything bigger than it needs to be.
More graphics. More effects. More slogans. More production.
But if the message is that your company now offers holiday lighting, customers probably don't need a cinematic commercial to understand it.
They need to know three things:
What service you offer.
Why it's useful to them.
How and when they can book it.
Show the actual work. Explain what customers should expect. Give them an easy way to get started.
That approach works for a holiday promotion, a new service, a seasonal package, or almost anything else your business wants customers to know about.
Don't Wait for Customers to Ask
The next time your business transitions from one season to another, think about the services your existing customers may not know you offer.
What do people usually hire you for? What else could you help them with? And how many of your customers are aware of those options?
You may not need a completely new audience to create more business.
You might just need to show the audience you already have what else you can do.
Need Help Showing Customers What Your Business Offers?
I'm Cray, the videographer behind CSM Imaging, based in Yukon and serving businesses throughout Oklahoma City and the surrounding area.
I create straightforward business videos, service demonstrations, testimonials, and promotional content that help people understand what a business does and why it matters.
If your business is preparing for a seasonal transition, introducing a new service, or planning its next promotion, I'd be glad to help you put something together.
See video packages and pricing or get in touch about your project.
